Welcome to the production of S.O.C Entertainment's music video.

Monday, 13 December 2010

Research into what makes a good music video.

Todorov proposed a basic structure for all narratives. He stated that films and programmes begin with an equilibrium, a calm period. Then these agents of disruption cause disequilibrium, a period of unsettlement and disquiet. This is then followed by a renewed state of peace and harmony for the protagonists and a new equilibrium brings the chaos to an end. The simplest form of narrative (sometimes referred to as ‘Classic’ or ‘Hollywood’ narrative).

 Our Music video could follow this  concept as it  displays a traditinonal narrative which could be applied in the same way to  a music video. However, it would not be crucial to implement this within our music video.


BARTHES’ ENIGMA CODE – The narrative will establish enigmas or mysteries as it goes along. Essentially, the narrative functions to establish and then solve these mysteries.


Maslow's  hierarchy of needs was again used (following on from our AS project)  to achieve a certain level of satisfaction for our target audience.For instance being able to establish a sense of freinship with the artist in relation to our audience so that they can enagange well in the music.

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